What is Commercial Photography?
Smartphones have made it possible nowadays for practically anyone to snap a photo. But there is a big difference between snapping a smartphone photo and commercial photography. So, what is commercial photography and why is it different? Commercial photography is the practice of making a photo, not taking a photo, with the intent to directly […]
Why Is Professional Photography Important in Business and Marketing?
As published in FLUX Magazine. Professional photography, or commercial photography, has been around for decades and will continue to be around into the foreseeable future. Some people might wonder why, with practically everyone walking around with a smartphone in their pocket that can take photos? One critical difference in the business world is that with […]
Is Product Photography Important?
If you’re an entrepreneur with a new product to sell, you’ll inevitably arrive at the decision to take your own product photos or hire a professional product photographer. Arguably, this might be one of the biggest decisions you make for the success of your product. Product Photography Can Make or Break You How good your […]
Is Photoshop and Retouching Essential in Commercial Photography?
In commercial photography, more time can be spent on post-production than the photo shoot itself. But, is post-production essential? Can one just use the images straight out of the camera as they are? After all, most full-frame cameras nowadays offer really high resolution and a lot of in-camera capabilities. However, even with today’s high-end gear, […]
What is the Purpose of Product Photography?
If you’ve landed on this post, you’re likely on the fence about the importance of product photography for your business. The answer is it’s highly likely that it is highly important. If you’re in a market with no competition and customer demand for your product is very high, then you’re in luck. You can possibly […]